The Story of Tiffany & PACE
We LOVE Caregivers Here!
What PACE Is
PACE™ helps organizations understand and address the impact of caregiving, work, and healthcare on people, families, and workplaces.
Through education, leadership development, media, strategic partnerships, and practical solutions, PACE is advancing conversations and helping organizations better understand one of the most important and often overlooked realities affecting today's workforce.
At the center of our work is a simple belief:
Caregiving, work, and healthcare do not exist independently.
They intersect every day.
And when they do, the effects ripple through people, families, organizations, and communities.
PACE calls this The Caregiver Effect™.
CAREGIVING IS PERSONAL.
THE IMPACT ISN’T.
Patient Advocacy & Caregiver Empowerment (PACE) exists because caregiving doesn’t happen in isolation.
It happens at home.
At work.
In healthcare.
And inside the systems that are supposed to support people through it.
PACE helps healthcare organizations and employers understand, measure and manage the organizational impact of caregiving through The Caregiver Effect™.
Support the caregiver. Change the system.
WHY PACE EXISTS
Caregivers are often told to find another resource.
Another benefit.
Another program.
Another place to get help.
But what happens when the resources already exist — and the problem is that they aren’t connected, aren’t reaching the people who need them, or aren’t addressing what is actually happening?
That’s where PACE comes in.
We don’t start by asking, “What else should we offer caregivers?”
We start by asking:
What is already happening?
What is working?
What isn’t?
What are caregivers experiencing?
What is the organization experiencing?
And what needs to change?
MEET TIFFANY MATTHEWS
Founder, Patient Advocacy & Caregiver Empowerment
Your Healthcare BFF
PACE was born from experience — professional experience, healthcare experience and family experience.
Tiffany Matthews has worked in social work since 1995 and healthcare since 1998, bringing together patient advocacy, caregiving, healthcare, social work, organizational strategy and healthcare internal communications.
But PACE is also deeply personal.
PACE exists because of Tiffany’s Gram, Elnora.
Tiffany watched her mother carry the weight of caregiving.
She saw the exhaustion, the responsibility, the decisions and the emotional toll that can come with caring for someone you love.
And she understood something that continues to shape PACE today:
Caregivers don’t just need more resources.
Organizations need a better way to understand the systems surrounding caregivers.
FROM CAREGIVER EXPERIENCE TO ORGANIZATIONAL STRATEGY
Tiffany brings a perspective that sits at the intersection of:
SOCIAL WORK
HEALTHCARE
PATIENT ADVOCACY
CAREGIVING
HEALTHCARE INTERNAL COMMUNICATIONS
ORGANIZATIONAL STRATEGY
That intersection matters.
Because understanding the caregiver is one thing.
Understanding the organization responsible for creating the environment around that caregiver is another.
PACE brings both perspectives to the table.
WHAT MAKES PACE DIFFERENT?
WE ARE NOT ANOTHER CAREGIVER RESOURCE.
PACE is not:
another caregiver benefit
another EAP
another support platform
another caregiver program
another resource directory
another vendor competing with what you already have
We look at the entire caregiver ecosystem.
That means examining what your organization has already invested in — and whether those investments are actually working together.
We may examine:
Benefits
EAPs
Leave & flexible work
Caregiver platforms
ERGs
Social work
Care management
Patient & family programs
Education
Navigation
Community resources
Communication
Then we connect those pieces to the questions leadership actually needs answered.
IN HEALTHCARE
WHEN YOUR PATIENT GOES HOME, IS THE CAREGIVER READY?
A patient’s care does not necessarily end when the patient leaves the hospital.
The caregiver may be responsible for medications, treatment, equipment, appointments, monitoring, communication and decisions.
PACE examines the caregiver-readiness infrastructure surrounding those transitions.
And we ask:
Can you show us how you know the caregiver is ready?
Because the patient may leave the building.
The caregiver goes home with them.
AT WORK
YOUR EMPLOYEES DON’T STOP BEING CAREGIVERS WHEN THEY CLOCK IN.
Caregiving can intersect with productivity, attendance, concentration, retention, turnover, safety, capacity and other organizational priorities.
PACE helps employers move beyond simply offering caregiver benefits.
We ask:
What is caregiving doing to your workforce?
What is your organization doing about it?
Can you measure the impact?
THE CAREGIVER EFFECT™
WHERE CAREGIVING, WORK & HEALTHCARE INTERSECT.
PACE created The Caregiver Effect™ to describe the organizational ripple effect created when caregiving, work and healthcare collide.
It gives organizations a way to look beyond the individual caregiver and examine the system around them.
PEOPLE → WORK → HEALTHCARE → ORGANIZATIONS
That is where the work happens.
HOW PACE WORKS
DISCOVER → QUANTIFY → SUPPORT → RECOVER
DISCOVER
Understand the caregiver population, experience, infrastructure and organizational environment.
QUANTIFY
Measure caregiving exposure, organizational impact, experience, infrastructure effectiveness and readiness.
SUPPORT
Build or strengthen the strategy, infrastructure and communication needed to respond.
RECOVER
Monitor, reinforce and continuously improve.
PACE IS THE AUTHORITY ON CAREGIVER READINESS.
IN HEALTHCARE.
AND AT WORK.
We believe organizations need more than good intentions.
They need evidence.
They need strategy.
They need accountability.
And they need a way to know whether what they’re doing is actually working.
That’s the work of PACE.
A NOTE FROM TIFFANY
I created PACE because I know what caregiving looks like from the inside.
I know what it means to love someone deeply and still feel overwhelmed by everything that comes with caring for them.
I also know what happens inside healthcare and organizations when caregiving is treated as someone else’s personal problem.
It isn’t.
Caregiving affects the person providing the care.
It affects the person receiving it.
And it can affect the organizations and systems surrounding them.
I believe we can do better.
Not by simply adding more resources.
But by understanding the system, measuring what is happening and changing what needs to change.
That’s why PACE exists.
— Tiffany Matthews
Founder
Patient Advocacy & Caregiver Empowerment
SUPPORT THE CAREGIVER. CHANGE THE SYSTEM.
Let’s start with where you are.
[TAKE THE FREE ASSESSMENT]
[START THE CONVERSATION]
U.S. Caregivers
of Employees Report Caregiving at Home
Loss Per Employee Per Year on Caregiving
in FREE Patient Care That Caregivers Provide Every Year
PACE's Mission
PACE helps organizations understand and address the impact of caregiving, work, and healthcare on people, families, and workplaces.
We believe that greater awareness leads to better conversations, stronger support systems, healthier workplaces, and improved outcomes for everyone involved.
Our work is focused on helping organizations recognize realities that often remain hidden while providing practical pathways toward meaningful action.
The PACE Story
The inspiration behind PACE began with a deeply personal experience.
Like many family caregivers, Tiffany Matthews found herself navigating a role she never expected to assume.
When her grandmother, Elnora, entered the final chapter of her life, Tiffany became more than a granddaughter.
After many years in social work and healthcare, she realized she was an advocate for patients. Now, she had to help her Gram, who really was a mother to her.
What began as helping a beloved family member quickly became a journey through a healthcare system that often felt overwhelming and difficult to navigate. Like many families, Tiffany and her loved ones did not know where to turn for answers, resources, or guidance. They were faced with unfamiliar medical terminology, complex decisions, care transitions, and questions that seemed to multiply with every appointment.
As she worked alongside healthcare professionals, including a compassionate healthcare social worker, Tiffany discovered something unexpected about herself. During her Gram’s end-of-life, she learned how important advocacy could be for patients and families trying to navigate healthcare challenges during some of the most vulnerable moments of their lives.
As she helped others navigate appointments, care transitions, healthcare systems, difficult decisions, and everyday caregiving responsibilities, she gained firsthand insight into the challenges that millions of families face every day.
She also witnessed the emotional, physical, and financial strain that caregiving places on families. The experience revealed how often caregivers are expected to manage complex responsibilities without preparation, support, or recognition.
The impact was especially visible within her own family. As her mother’s caregiving responsibilities intensified while trying to maintain work obligations, the weight became overwhelming. Tiffany watched her mother struggle under the competing demands of caregiving and employment until she ultimately collapsed under the pressure. That moment underscored a reality that countless families experience every day: caregiving does not exist separately from work, health, or wellbeing. The effects are deeply interconnected.
When Elnora passed away, Tiffany carried with her not only grief, but also a sense of purpose.
She made a promise. She vowed that the lessons learned through her grandmother’s journey would not end there.
She committed herself to helping others better navigate healthcare and caregiving so that families would feel less alone, more informed, and better supported during life’s most challenging transitions.
She also began to notice something larger.
The impact of caregiving did not remain at home.
It followed people into workplaces. Every day.
It influenced professional performance, emotional wellbeing, healthcare experiences, family dynamics, and daily decision-making.
Yet these realities often remained invisible to the organizations, systems, and institutions surrounding them.
That realization became the foundation for PACE, which is the home of The Caregiver Effect™ and Elnora’s Place™, a platform to help caregivers & those they care for navigate healthcare, improve patient care and advocate effectively. The mission is to help organizations gain stability with their workforces through PACE.
